Napa Valley winery Cuvaison has launched a new series of wines with ‘forgotten’ labels designed by Andy Warhol, who once said the original labels were “lousy”.
The collaboration apparently began in early 1980s after Warhol was served a bottle of the Napa Valley Cuvaison wine at a dinner party in Switzerland hosted by his friend and the winery’s owner, Alexander Schmidheiny.
When Schmidheiny asked what Warhol thought of the wine, Warhol replied, “What a lousy label,” and suggested a redesign.
Commissioned by Cuvaison, Warhol took polaroids of grapes in a variety of patterns to create over 50 unique silkscreen prints for Cuvaison labels. The designs, however, were then forgotten about and left in a drawer until now.
Thirty-five years on, Cuvaison, in association with The Andy Warhol Foundation for the Visual Arts, has released the first limited-edition set of the ‘Andy Warhol by Cuvaison Collection’.
The ‘Series One’ range is now available in Hong Kong and consists of...