MICHELIN ACQUIRES A 40% STAKE IN THE WINE ADVOCATE

MICHELIN ACQUIRES A 40% STAKE IN THE WINE ADVOCATE

parker

As reported by TyrePress.com, as part of the deal Michelin has also acquired a 40% stake in the Robertparker.com website.

In a move that makes Michelin one of the most powerful influencers in the world of food and wine, the partnership will initially focus on Asia and North America prior to a rollout in Europe and the rest of the world.

“We look forward to leveraging our strong relationship to develop even broader offerings for our customers,” Alexandre Taisne, chief executive of Michelin’s food and travel business, said.

Robert Parker believes Michelin’s involvement with The Wine Advocate will marry the often divided worlds of food and wine

“Far too long critics have divided wine and food into two separate areas of expertise, but now the most realistic blend of impartial, independent, unbiased, intelligent food and wine opinion and wisdom have been married for the benefit of both wine and food consumers,” Parker added.

Back in 2012 Parker sold “a substantial interest” in The Wine Advocate to a group of Singapore-based investors working in the business and technology sphere.

 

Read full report here: https://www.thedrinksbusiness.com/2017/07/michelin-acquires-a-40-stake-in-the-wine-advocate/

UK Agora
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