There is less wine in the world and more people are going to be drinking it, according to reports released this week by three major agribusiness organizations.
Global wine production fell by 3.2 percent last year, from 276 million hectoliters (7.3 billion gallons) to 267m hL, according to the International Organisation of Vine and Wine’s (OIV’s) most recent report, with just a handful of producing countries posting an increase. The United States was the winner there, with a 10 percent jump on 2015 production. Australia wasn’t far behind with an increase of 9 percent, and Spain managed to boost its total output by 4 percent.
Several of the topics addressed included how the experiential cannabis category is becoming more high-end and accessible for different celebrations and consumers than it has ever been. They also touched on how the business and consumers’ perspectives on weed are changing. Another topic included how end-users might be able to best enjoy both wine and weed in the course of a single evening, perhaps both to a lesser degree than they might normally.
Read the full report here: https://www.wine-searcher.com/m/2017/04/global-demand-grows-as-supply-stalls